If l’ve learned anything from building @thatgoodmediaha, it’s that Africa’s creative industry has untapped potential.

When people say, “There’s no money in creativity,” | just smile. That statement is false. The money’s there-we’re just not mining it properly yet.

Here’s how we can start tapping into the power of the creative economy:

• Invest in education for our creative professionals. We need to give our people the tools to succeed.
• Build the right infrastructure-we need more studios, more creative hubs, and platforms to showcase talent.
• Encourage collaborations across the continent. Africa is vast, and we’re stronger together.

The creative economy is Africa’s next big thing, and the world is watching. If we move strategically, we can unlock an economic revolution fueled by creativity.

We’ve got the talent, the stories, and the potential-now let’s make it happen.