Empowering the African Creative Economy Through Media,
Leadership, and Partnerships.

Championing African Creativity:

  • Founder & CEO of That Good Media, a pan-African creative solutions company.
Strategic Leadership:

  • Driving international partnerships to amplify African narratives.
Industry Influence:

  • Featured in top media outlets, keynote speaker at global industry events.
Featured In

About

Toyosi Etim-Effiong is a dynamic force in the media and entertainment industry, renowned for bridging the gap between Nollywood and the global film and television space...

About

Toyosi Etim-Effiong is a dynamic force in the media and entertainment industry, renowned for bridging the gap between Nollywood and the global film and television space...

With a decade of hands-on experience, Toyosi’s career highlights include securing Hollywood participation in the Africa Magic Viewers’ Choice Awards and forging a key partnership between Nollywood and the Essence Film Festival. Through these initiatives, she has created platforms that elevate African creatives, giving their stories global prominence. Her leadership at That Good Media has made the company a trusted partner for organizations seeking to build bridges between the…

Successful Campaigns
90%
Global Reach
60%
Industry Recognition
85%
International Collaborations
75%
Projects

Finding Purpose in Times of Uncertainty -Toyosi Etim-Effiong | TEDxAbuja

Projects

Finding Purpose in Times
of Uncertainty | Toyosi Etim-Effiong | TEDxAbuja

Purchase My Book

Now You Know Me Better is a collection of non-fictional short stories. Told in a witty, friendly voice, these stories revolve around the author’s life experiences—from being torn between the two extremes of her parents’ family backgrounds to finding her path as a young woman while dealing with loss, uncertainty, and growing into herself. The stories explore themes of identity, risk, faith and growth, offering insights into the experiences of one African woman and the ways she views herself, her communities, and the world at large.

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